Pfizer’s In-House Creative was awarded the title of Agency of Record by VIAGRA Global after displaying our ability to exceed client expectations for strategic, core creative deliverables. Our assignment was to restructure the branding with a deeper clinical approach based on new comorbidities data without losing the heritage and legacy of VIAGRA’s brand.
As creative director, I was the exclusive art director/designer, responsible for all creative layouts and the proper roll-out to global regions. My accessibility and at-your-service style was crucial to fostering and maintaining client relationships as lead AOR creative.