Various print initiatives for Pfizer Established Medicines (PEH). Projects include a Visual Aid for NORVASC, Congress materials for CV Metabolics, Sterile Injectables, Pfizer Tenders, and MEDROL anniversary collateral.
Pfizer Alternate Site is committed to expediting lifesaving medicines to critical care institutions such as surgery centers, home infusion locations, and long-term care pharmacy centers. At times, supply shortages and logistical planning can create challenges for customers. This campaign was designed to recognize those challenges, past and present, and take ownership to personally partner with every critical care facility to provide lifesaving medicines with the utmost urgency.
My role as Creative Director (Art) was to collaborate with our Copy Creative Director/Strategist on developing impactful imagery to fulfill the collaborative copy tone for the campaign.