Surf Mei Mei (SMM) means surf sister in Chinese. This lifestyle publication was created by two friends who met while surfing in New York. SMM has become an online lifestyle magazine for women surfers/adventurers all across the world.
They build harmonious communities and provide quality services, such as retreats and job opportunities for like-minded mermaids who are serious about maintaining a happy, salty life.
My core responsibilities were to develop the logo identity and SMM branding.