Bristol-Myers Squibb partnered with Stand Up 2 Cancer (SU2C) to raise funds during two cross-country cycling events known as the “More Miles for More Memories” campaign (MM4MM) and the Coast to Coast for Cancer event (C2C4C).
My core responsibility as the project creative lead was to create out-of-home print materials, logo/brand ID, concept themes, films of the biography segments, and art for the photo shoot.