Nick Cannon, a celebrity who was diagnosed with Lupus Nephritis in 2012, was identified as a campaign spokesperson for the Bristol-Myers Squibb Pharmaceuticals Lupus 291 clinical trial. As a part of this campaign, the internal Marketing Services team developed the creative concept, produced the TV and radio spots, and created a responsive design landing page for the recruitment website. The team also developed banner advertising, social media, and print materials for the campaign.
My core responsibilities were concept/storyboard development, film direction, radio spot audio direction, photo shoot art direction, and print material creation.