The logo encapsulates everything a product represents in a simple, digestible mark. It is the main equity holder - the visual statement on behalf of everything the product has to offer - becoming the brand identity. Logos are graphic by nature and easily translated through simple visual explanation. Creating brand identities is my passion, a journey that began with logo illustration.
Graphic exploratories for the Annual Asbury Park Clearwater Festival
Logo identities for a Hygienist program promoting the importance of flossing regularly
Clinical trials branding promoting a study to benefit patient efficacy for knee replacement procedures
Clinical trials branding to promote Siderophore Cephalosporin Outcomes due to Penetration Enhancement
Ulcerative Proctitis and Colitis Advisory Council branding
Overarching identity branding for the many children’s clinical trials sponsored by Bristol-Myers Squibb.
National sales force logo ideas created for Island Dental Company
Logo ideas created for Dentsply's Digit product, designed to use a fraction of dental bonding material, as compared to the "wasteful" traditional application; I also developed the headline copy as seen here
Logo/icons developed for print/digital communications to promote the REFER-A-FRIEND program to earn services and incentives.