Suni Medical Imaging has been at the forefront of digital radiography since being founded in 1995, leading the industry with innovative digital imaging technology for over 20 years. Their robust suite of products includes the world's thinnest digital sensor and the digital sensor proven to use the least amount of radiation.
SUNI pushes their brand further to stand out in the world of dental B2B advertising, which can sometimes feel mundane.
My core responsibilities as Group Art Director were to reinvent the SUNI brand by creating a corporate design system with copy tone and visual identity mandates. After the brand guidelines were created, I managed the output of all branded communications.